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Wineries Embrace Green Business Practices but Hesitate Telling Customers PDF Print E-mail
Saturday, 08 November 2008 11:36

DAVIS, Calif. -- The wine industry is pursuing alternative fuels, sustainable packaging and green building at a time when high gas prices and other factors are having a negative impact on their costs and profits.

Professor Robert Smiley, a professor and director of wine studies at the Graduate School of Management at the University of California, Davis, surveyed 28 winery executives and 73 vineyard and winery representatives from around the state to gauge winemaker business practices and market conditions.

Although all executives are engaged in green activities, many expressed caution in publicizing their efforts.